Why Dedicated Mobile App Is Key to Business Growth?
Mobile apps have made their way into every lane and bylane of our lives. Naturally, it is regarded as an effective tool by businesses to give their brands good visibility and demeanour. In the race against the dedicated mobile app, mobile websites have already lost the competition as most people love the native experience and detest browsers for most tasks.
So, the so-called mobile-first approach to digital no longer depends on the mobile web but irrevocably on mobile apps. Mobile web will still be there in the mix of brand presence manoeuvres, but it can no longer be pitied against mobile apps. But wait, before you make haste to hire app developers for the mobile footprint of your business, you need to understand why it has become so crucial now.
What factors make mobile apps so crucial for business success? Why do businesses consider mobile apps the key element of their digital transformation strategy? Here we explain these reasons and factors.
As we have come across a multitude of research, people spend several hours every day looking at their handheld device screen. But the most disconcerting thing is just a few mobile apps, primarily from leading brands, enjoy the largest share of this screen time.
On the other hand, some super apps in recent years could rise to the level of leading apps by offering intuitive user experiences fueled by their unique app ideas. Even small brands or startups can build apps that can grab the user’s attention if it does things right and offers a user experience that stands out in terms of ease of use and user engagement.
But despite these differences, the way mobile apps opened the door for businesses to reach out to their target audience has no parallel. No wonder, for any business, building a super app has already become a key part of their digital engagement efforts.
Benefits of Personalization
Mobile devices are highly personal, so the personalized user experience is always central to the app business. Customers always tend to prefer channels that allow them their preferred controls and choices, and this is another reason apps fit into the scheme of things for digital outreach and marketing.
These days, apps focus on shaping their user experience based on user expectations, sentiments, and objectives. Mobile apps can also adopt various cutting-edge technologies that drive personalization, such as AI chatbots, mobile analytics, etc.
Apps are Customer Support Tools
Also, apps have emerged as comprehensive customer support tools for many businesses. Apps from the handheld device screen can now offer instant customer support and enhance the customer onboarding experience with a focus on personalization.
In this respect, app-based live chat support and in-app chatbots can offer excellent examples of how apps can make things easier for customer support and services. Some apps to describe services and guide users also use small video content or augmented reality. Customer support is experiencing a lot of innovations thanks to mobile apps, which are happening to the benefit of business brands and customers.
Pushing Business Conversion
Thanks to mobile apps reaching out and connecting with the right customers are no longer expensive. Just consider the huge recurring investment we needed for media or outdoor ads and compare the same with the app development cost, and you can easily make out the differences. Apps offer an affordable and scalable way to market your products and services.
Thanks to a mobile app, a business not only gets 24/7 visibility but can target a specific customer audience. Through unique features and seamless user experience, apps can also push sales and convert businesses more convincingly. You have the transaction channels and payment gateways to pay for services and products for disputes. You also have instant mobile support through in-app messaging at your disposal.
Last but not least, to voice your satisfaction or dissatisfaction with a business, you can use the same app and, using integrated social media, post your opinions for others to see. In this respect, mobile apps also boost transparency and strengthen customer confidence in a brand.
Shaping the Brand Voice
Creating a mobile app has already become a bare minimum symbol of a stronger brand. For every business, the ease of connecting customers with a business is the basic, while establishing a brand voice is something of permanent value. Mobile app helps establish the brand footprint and also the distinct brand voice.
A unique mobile app with standout features and an instantly engaging look and feel talks a lot about a brand’s taste, audience, and commitment. Since an app represents an interactive channel, you automatically get engaged and continue to use the app after the initial satisfaction. After several weeks or months of usage, the app connects with the brand. That’s how leading businesses through apps can boost customer loyalty.
A Level Playing Field for Big & Small
Every business to convince their customers about the value propositions of their offerings relies on either products or services. Small businesses often need help to make a mark with their small product range, lower manufacturing footprint, or reduced capacity to deliver extensive services.
Apps offer these businesses a level playing field to compete with the big companies simply because of their unique app and engaging user experience. A mobile app’s smooth and frictionless customer experience can be convincing enough to switch to a new brand. This is why many startups in e-commerce and other business niches achieved phenomenal growth simply on account of their unique app-based shopping experience.
Big business brands with traditional marketing channels and digital footprints can market their products and services. On the other hand, startups and small businesses can only rely on digital footprints, particularly mobile apps, to reach a wider audience.
Summing It Up
A dedicated business app remains at the center of digital transformation, and businesses cannot evade it, irrespective of their size and niche. If digital transformation is a precursor to business growth, mobile apps remain at the helm of this ongoing transformation.