User Experience

The aim of creating user-friendly content is to provide a meaningful online experience to potential customers. It covers the entire online shopping process. A good user experience depends on lots of factors. The web design, the usability, the available functions, and so many other components may affect it. The user-friendlier the website is, the higher its conversion rate is going to be. A higher conversion rate leads to more sales.

User experience can be continuously improved. New technologies generate new demand, in the case of user-friendliness, too. They can revolutionize web browsing habits. Technological development offers a widening range of possibilities. It takes user experience to a higher level. Technology can be used as a tool for a better UX design. In this article, I’ll introduce you to three technologies that can definitely boost the user experience.

 

Artificial Intelligence – AI

 

Firstly, let’s discuss what artificial intelligence, so-called AI, means. A computer’s ability to carry out tasks that are usually done by smart beings. Digital tools are endowed with human characteristics such as problem-solving skills or learning from the past. It may sound futuristic, but in fact, it does not. AI is already a part of our everyday life through inventions like self-driving cars or personal assistants. Since the computer was invented in the 1940s, AI is on the rise. New AI technologies are endlessly changing the user experience. The hardest job is to set up more and more realistic AI-based assistants.

Let’s see how AI can affect the user experience. It can help you to detect the common behavior of your clients. It can collect more accurate data about the users which makes it easier to personalize the content for them. The use of AI has become popular during the design process, too. AI can forecast the user’s future interactions by studying its behavior in the past. Based on that historical data AI can predict which website elements attract more attention. Due to that, figuring out the structure of your website seems to be an easier job to do. In this case, AI may be equal to a heatmap tool.

However, there are some things that AI can’t quite replicate, such as personal contact when it comes to customer service. That’s why some business owners decide to go with top phone answering services and make sure their customers are taken care of.

Artificial Intelligence – AI

You can also combine AI with customer support. In this way, you can maintain a 24/7 support service. These solutions are getting progressively common these days. Almost every webshop has an integrated chatbot or a voice assistant. Due to them, it is much easier to handle the customer’s queries. These tools are smart enough to manage simpler complaints. Only the complicated ones are forwarded to the human support staff. They can help you to save time.

 

Internet Of Things – IoT

 

The internet of things or IoT is a network of tools. The tools can exchange data with each other through the internet. IoT connects physical activities to the virtual world. The range of these tools is quite wide, from household devices to complicated industrial machines. These days people are more likely to get applications that are usable on multiple devices at the same time. Today we count almost 10 billion IoT objects, but this number is expected to grow to 22 billion by 2025.

Internet Of Things – IoT

IoT can add more value to your business. There are countless ways to improve the user experience with the help of IoT. Since various objects are connected, IoT can drive additional data. You can use that kind of data to analyze your customer’s behavior. In this way, you can discover customers’ needs you’ve never thought about before. On the other hand, ads can be targeted more effectively. Since the more information is collected, the more accurate you can determine your user’s preferences. There are many IoT intelligent applications to make data analysis easier.

As was mentioned before in the case of AI, IoT is commonly uses for web design. With the spread of IoT, building a responsive website became crucial. Since people want to browse your website from various devices. A mobile-friendly website highly supports the user experience. Users hate scrolling the screen to reveal hidden elements. They prefer websites that provide the same level of experience on all devices. With the help of IoT, you can swiftly identify the devices on which you need to optimize your website.

Internet Of Things – IoT

Virtual Reality – VR

 

Virtual reality, abbreviated as VR, offers a simulated experience. It can be in correlation with the real world or can be based only on fantasy. With these technologies, our reality can expand to have no limits. It closes the door to the physical world and focuses only on the imagination. These days especially use in the gaming industry. Since it puts users into envisioned scenes.

Virtual reality is often mentioned at the same time as augmented reality (AR) which combines digital elements with a live view. A typical example of that is the game Pokemon Go.

Virtual Reality – VR

If virtual reality can fully implements in businesses, there would be a huge potential for it. It has already gone through extensive development since the COVID-19 pandemic started. VR has the power to make people digitally gather together. Digital conferences can make in real-time. At present, people just see and hear each other through the screen. With some VR development, they would also feel like they are in the same room during the meeting. The line between the virtual world and the real world can make even thinner.

 

See the future possibilities

Let’s see the future possibilities. VR can use in many fields of e-commerce. For example, webshops that sell clothes could offer virtual fitting rooms. This move could increase sales highly. People are often afraid of ordering clothes online since they don’t know exactly which size will fit them. But there are so many other ideas for the use of VR technology in connection with other beauty industries. Furniture sellers could add VR tools that are able to detect the spaces in the user’s rooms. Make-up brands could provide devices to analyze the skin types of the clients. If technology makes it happen, there will be unlimited chances to boost user experience.

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