Practical Ways To Leverage Mobile App With Heatmaps
In Google Play, there are more than 3M mobile apps. There are 4.5M applications available for iPhone users to pick from in the App Store. It might be challenging to make your native mobile app for Android or iOS stand out in the crowded mobile app market. What can you do to leverage a mobile app with heatmaps to make sure your app is successful?
Give mobile users a positive experience To help users feel in control while using the app, make it simple to use. Create the app in a way that enables users to perform the desired action. But how can you tell if users are satisfied with the app or not?
Analyzing user behavior within the app is the best way to determine whether or not your app is satisfying users. However, if you don’t want to jump right into numbers, mobile app heatmaps are a good place to start.
What are heatmaps for mobile apps?
Touch heatmaps are another name for mobile app heatmaps. They are apps’ visual displays of numerical data.
The color overlay displays the user engagement levels of each component of your mobile app. The first overview of in-app user behavior is provided by heatmaps in mobile analytics.
How do you read a heatmap on my phone?
Red represents the hot (most engaging) areas, while blue represents the cool (least engaging) components. The average user involvement is also indicated by a spectrum of colors between red and blue.
You can determine whether users are using your app as you expected them to by looking at the mobile heatmap statistics.
You’ll notice what draws attention and what may benefit from improvement. Additionally, you may identify a specific location with behavioral analytics tools like Smartlook to view the total amount of taps.
Source: www.freepik.com + own
The five advantages of mobile app heatmaps
You may get the answers to your inquiries about your user interface’s (UI) intuitiveness or the frequency of button presses by using heatmaps for mobile devices. They can also identify places in your program where users can become lost.
Heatmaps for mobile apps allow you to:
- Get a fast visual overview of your app so that you may avoid immediately diving into numerical data
- Verify if the call to action (CTA) and other non-interactive components are being used by users.
- If you intend to redesign your app, back up your hypothesis testing.
- Consider ways to simplify the user interface of your mobile application
- Think of innovative ways to enhance your conversion/sign-up form.
See how you can utilize those advantages in a real-world setting.
Examples of how to use heatmap analytics
For you, we provide five real-world application examples from various sectors. You’ll observe that heatmaps can always help your mobile app be better, regardless of your industry.
Your company’s objectives will determine how you use mobile app heatmaps. However, you can adapt the use cases below to your particular requirements. Find out what issue you can solve with mobile heatmap analytics by reading on.
- Get a broad overview
- Analyze mobile apps with heatmaps to determine how users interact with UX component
- Use heatmap data to put a UX redesign theory to the test
- Utilize heatmap in mobile apps to assist in UX decluttering
- To increase the conversion rates of your forms, use heatmap analytics
Get a broad overview
Mobile app heatmaps are a fantastic place to start if you have a lot of numerical data but initially want to obtain a broad perspective. You can quickly identify which components are interesting to consumers and which are skipped thanks to their visual presentation.
You can see from the heat map of the mobile app above that people interact with the “Sign up for free” button at the top.
Users don’t find the “Run” button at the bottom to be interesting. Additionally, the company’s headline piques users’ interest.
You can enhance your mobile home screen based on the heatmap. You may either:
- Consider enhancing and elevating the “Play” or „Run” button’s visibility and placement on the display.
- Replace the video and “Play” icon there with anything else. Describe the hosting services offered by your business, for instance, in brief.
The high level of interaction with the “Free” button is beneficial to you at the same time. Users want to test out your services, therefore you shouldn’t make any drastic modifications to the layout of your main page.
How users interact with UX components
Users are assisted in navigating your app via buttons and links. However, users may overlook the call to action (CTAs) if they are not visible enough. Users may also be confused by unresponsive gestures if they tap or swipe non-interactive objects.
Check the engagement of all buttons and non-interactive items to ensure your app design is explicit. You can see what draws visitors to your mobile app and where they tap by using a heatmap.
You can see that the top ad engages consumers based on the heatmap for the mobile app up above. They tap the three symbols below as well.
Although such parts aren’t clickable, it appears that people desire to begin the “Basic course” by tapping the banner or icons. At the same time, the bottom “Continue” button receives extremely few clicks, making it possible for users to overlook it.
Your mobile app’s confusing user interface may be improved by:
- Creating an interactive top banner and the three icons. Make sure users understand where they will land when they tap on it.
- Enlarge the “Continue” button and make the bottom banner resemble the top banner so users can see it.
In either case, make sure the UX accomplishes its goal and allows users to access the meditation courses they desire.
UX redesign with heatmap tools
When you want to redesign a particular aspect of your app, mobile heatmaps are a good place to start.
Consider creating a financial application where consumers can:
- Check the balance of their account
- View the money spent over time on a slide chart.
- View the amount, date, and merchant of their recent purchases.
- Consider this statement made by your team: Users engage with the chart frequently. We must make improvements to it because it’s a crucial component of the software.
You may use the mobile app heatmap shown above to help you determine if the hypothesis is accurate or not. As you can see, when people are interacting with the bottom portion of this panel, the chart remains almost unaffected.
This may indicate to you that no modifications should be made to the chart and that you should instead direct your engineers’ attention to a more significant bug or software problem.
But remember to provide the mobile app heatmap additional context if you want to learn more about the chart subject. Make sure your judgments are supported by data by using additional analytics tools.
Due to the small size of mobile devices, the user interface must be straightforward and simple to use. Erroneous tapping is possible when there are too many fields and tiny buttons.
Users might experience confusion and struggle to finish the desired task quickly.
For instance, the app for the flight search engine above includes several areas to fill out and little buttons. Users may believe the UX is too complex. If you examine the heatmap, you’ll discover that the heat spots are illogical. This suggests that there could be a problem with the UX.
You may infer the following from this heatmap for mobile apps:
- Users struggle to complete searches because of pointless fields.
- Fewer people will complete a search form that is lengthier than necessary.
- Explore the UX problems with other analytics tools.
Remember that users are impacted by large changes. Therefore, be sure to provide solid data to support your redesign decisions.
The majority of smartphone applications have specific objectives like filling out forms, making playlists, payments, or beginning new courses. Whether you run a for-profit business or a non-profit organization, you have objectives particular to mobile apps.
For instance, let’s say that your nonprofit group helps dogs. A heatmap for mobile apps allows you to see how your users interact with the form for making monetary donations.
You can see from the screenshots above how popular the name fields and money tiles are.
However, user interest falls off when they must input their email address, phone number, and payment method. This might mean that people are hesitant to provide their personal information.
Experiment with form redesigns to improve form conversions, and:
- Reduce the length of the form and eliminate the email and phone number fields.
- Justify your necessity for users’ personal information.
- Leave some fields blank.
Examine data by watching session recordings of how users interact with this form before making any changes. More analytics tools will help you get a clearer picture of the real problem.
You may get a decent picture of your mobile app using heatmaps. But keep in mind that they frequently lack a larger context, so exercise caution when interpreting them.
Investigate the information in further detail and consider other viewpoints before making any decisions.
Additionally, gather user comments and integrate them with analytics data. You can improve the usability and UX of your mobile apps by doing this. You may stand out in the crowded mobile market by consistently improving your app.