Mobile app

Increasing conversion rates is a familiar concept and goal for everyone in digital marketing. You could say that conversion rate is directly proportional to the existence of a successful website. To get your website’s conversion rate right, it’s important that your website, whether a blog or a shop, is designed to generate conversions. Conversions are all actions such as subscribing to a newsletter, adding products to a shopping cart in the case of a webshop, and building a following on social media. Here are some guidelines for developing a mobile app to optimize the conversion rate.

Optimizing conversion rates on mobile devices 

Nowadays, responsiveness is essential. It’s important that your website not only works well on a computer device but also adapts to other screen resolutions, whether it’s a laptop or a mobile phone. This is why achieving the right conversion rate for mobile applications is also a priority.

Interestingly, while a higher percentage of people convert on PC platforms, only 1-2% of users convert on mobile applications.


If you understand the importance of conversion rate optimization, your mobile app will have more conversion rates than you think.


Here are some good tips for you:


Awareness is important

You shouldn’t jump right into the thick of it, because it’s important to know where you’re having fewer conversions than expected. That’s why I recommend you gather data before you do anything. Once you’re done with data collection, then start optimizing and developing the app. By data collection, I mean data such as the characteristics of previous users, such as their age, gender, occupation… But it’s also important to measure the average conversion rate of your app so far. After all, you’ll need a benchmark of where your app’s conversion rate started and where it’s gone. 

To look at it through an example, imagine that you have just developed a mobile app with your company that offers a part free, partly paid SEO course.

In this case, you need to map out the evolution of your conversion funnel. In this case, it consists of 6 steps:

  1. The user meets your app
  2. Downloads your app
  3. Opens the app and registers
  4. He sees that he can access a few things for free, but the pro package is paid
  5. Clicks on the pay button 
  6. Then you complete your purchase

You must analyze these analyze you get stuck somewhere, there might be a problem. For example, if a lot of people click the checkout button but don’t buy the service, you need to design and optimize something differently at that point.


The user interface

As I mentioned above, your website needs to adapt to the user interface, i.e. the device through which visitors are directed to your application. If the interface is not user-friendly, i.e. cluttered, unreadable, with letters and images blurred together, your visitors will surely bounce after the second step and you may lose all conversions. 

To avoid this mistake, I’ll give you some tips:

  • Simplicity: Always think on the principle of less, sometimes more. Don’t want to lose your users and therefore your conversions.
  • Innovative: Going back to simplicity, it’s important to be creative and innovative. Know your target audience and create an app tailored to their needs. Make them feel that it was created for them.
  • Usability: Always pay special attention to the fact that people are trying to convert through the small screen with their slightly larger fingers. Create appropriately sized buttons. Make the app easy to type on by hand. How annoying can it be when you can’t click normally on a mobile device to get to the interfaces you want, right?
  • Speed: People won’t wait several long minutes for a mobile app to load. Make it responsive and easy and quick for them to use. 

So be sure to design a mobile app that can adapt to user interfaces to achieve a better conversion rate.

The question of where to get data must have occurred to you.


Use analytical tools

Analytical tools such as Google Analytics Mobile, which is free and can be a great help initially, can provide you with information such as how many people have viewed your app, and how many of those visitors have clicked on the interface. It’s important to be able to analyze both the pros and cons of your app, as knowing the key metrics will help you optimize your conversion rate.


Make sure your app is credible and provides value

As marketers, we know that consumers want value. Something that gives them more. It should be an important consideration that it is not enough for the user to just download the app, it is important that they then return to it and use it for the purpose it was intended. To build this in them, i.e. to make them loyal to your app you must provide them with value.

Of course, the value depends on what the application offers. Try to be different from the rest of the market. I know it’s not easy, but innovation always works to your advantage.


Test the possibilities

You’ve probably heard about the benefits of A/B testing. It’s about testing two options to see which one is more effective in achieving the desired goal. This testing can help you find out which method creates more or fewer conversions. 

Another benefit of A/B testing is that it can tell you where customers are leaking out of the conversion funnel. Experiment with your ideas. There can be a huge difference between “Buy it” and “Try it”. Sure, the phrase “Try it” can generate more conversions, because it’s not as intrusive as “Buy it”, but it’s still to the point, but polite.

I recommend A/B testing in areas such as pricing, and description of the app in app stores. More specifically, when pricing, don’t underprice yourself but don’t make your app the most expensive. Test to see which price range makes the most sense. Also, you’ll encounter a lot of competition in app stores, so be sure to test the description of your app to see which one leads to more downloads and which one is less effective.



In conclusion, optimizing the conversion rate is a long process, and time-consuming. But optimizing your website, blog, and app according to the above-mentioned aspects is important to get a positive conversion rate. To get the conversion rate right, keeping your customers’ needs in mind is important. Optimization is a never-ending process that can always be improved, but if you consider the above-mentioned factors when creating a mobile app, you will surely have a great mobile app on your hands.

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